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2019 - Present

Pavelka Wellness

Content and Communications Manager:
To promote Pavelka’s mission as an exemplary provider of workplace health and wellbeing programmes for the B2B sector, I oversee:

  • Marketing Communications Strategy
  • Content Marketing Planning
  • SEO Keyword Research
  • Email Marketing
2014 - 2019


Social Media & Content Manager:
I was responsible for the development, implementation and management of a social media strategy to increase awareness and consideration of the brand through the distribution of high quality and engaging social content, including:

  • Social Media Marketing
  • Community Management
  • Brand Management
  • Crisis Communication Planning
2010 - 2013

Canterbury City Council

Social Media & Content Manager:
I assisted with the provision of an efficient and effective Tourism and Museums marketing service that supported the ongoing delivery of Canterbury’s Visitor Economy policy, encompassing:

  • Destination Marketing
  • Event Promotion
  • Museum Marketing
  • Community Engagement

About Me

I am an experienced marketing professional with a background spanning both D2C and B2B sectors. I’m open-minded with an analytical and imaginative eye for engaging marketing content, and keen to embrace new challenges with enthusiasm. In my spare time, I do creative writing and enjoy listening to music, playing guitar and reading music biographies.


2006 - 2009

De Montfort University, Leicester

I have completed a BA in Media Studies at this university, for which I received a first class honours.

  • Media Studies (BA, 1st class hons)
    Journalism, Web Design, New Media, Digital Publishing, Television Studies, Political Communication and the Media and Researching the Media.

My thesis ‘New Labour: A Postmodern Political Project?’ won an award for Best Media Studies dissertation and was also nominated for a DMU Creative Thinking Award in 2009.

2004 - 2006

East Kent College (formerly Thanet College), Broadstairs

At this college, I undertook A-Levels in English and Film Studies, achieving grade B’s in both subjects. I also completed the second year of my Media Studies a-Level, achieving a grade B. I studied:

  • English Language & Literature (AS & A2)
  • Media Studies (A2)
  • Film Studies (AS & A2)
2002 - 2003

Canterbury College

I completed the first year of my Media Studies A-Level at this college and achieved a Key Skills qualification in ICT. I studied:

  • English Language & Literature (AS)
  • Media Studies (AS)
  • ICT Key Skills Level 2


Social Media Marketing
Public Relations
Email Marketing


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