Work
2019 - Present
Pavelka Wellness
Content and Communications Manager:
To promote Pavelka’s mission as an exemplary provider of workplace health and wellbeing programmes for the B2B sector, I oversee:
- Marketing Communications Strategy
- Content Marketing Planning
- SEO Keyword Research
- Email Marketing
2014 - 2019
Eurotunnel
Social Media & Content Manager:
I was responsible for the development, implementation and management of a social media strategy to increase awareness and consideration of the brand through the distribution of high quality and engaging social content, including:
- Social Media Marketing
- Community Management
- Brand Management
- Crisis Communication Planning
2010 - 2013
Canterbury City Council
Social Media & Content Manager:
I assisted with the provision of an efficient and effective Tourism and Museums marketing service that supported the ongoing delivery of Canterbury’s Visitor Economy policy, encompassing:
- Destination Marketing
- Event Promotion
- Museum Marketing
- Community Engagement
About Me
I am an experienced marketing professional with a background spanning both D2C and B2B sectors. I’m open-minded with an analytical and imaginative eye for engaging marketing content, and keen to embrace new challenges with enthusiasm. In my spare time, I do creative writing and enjoy listening to music, playing guitar and reading music biographies.
Education
2006 - 2009
De Montfort University, Leicester
I have completed a BA in Media Studies at this university, for which I received a first class honours.
- Media Studies (BA, 1st class hons)
Journalism, Web Design, New Media, Digital Publishing, Television Studies, Political Communication and the Media and Researching the Media.
My thesis ‘New Labour: A Postmodern Political Project?’ won an award for Best Media Studies dissertation and was also nominated for a DMU Creative Thinking Award in 2009.
2004 - 2006
East Kent College (formerly Thanet College), Broadstairs
At this college, I undertook A-Levels in English and Film Studies, achieving grade B’s in both subjects. I also completed the second year of my Media Studies a-Level, achieving a grade B. I studied:
- English Language & Literature (AS & A2)
- Media Studies (A2)
- Film Studies (AS & A2)
2002 - 2003
Canterbury College
I completed the first year of my Media Studies A-Level at this college and achieved a Key Skills qualification in ICT. I studied:
- English Language & Literature (AS)
- Media Studies (AS)
- ICT Key Skills Level 2
Skills
Contact
- www.iamlukeedwards.co.uk
- iamlukeedwards{at}gmail.com